Why Whisk??

We recommend using a bowl and whisk to mix our products. Why? If you whisk it enough, you will create a foam, or meringue, which can be easily brushed onto the pet with minimal amount going down the drain.

What you are doing on a scientific level is, by mixing the shampoo and water, you are breaking down the globules of soap which increases the surface area of the soap which, in turn, increases the amount of dirt the soap will grab. Furthermore, if you leave the product on for 5 minutes, that increase the amount of time the soap has to grab  even more dirt. Anything short of this process just makes your product less efficient and increases waste.

How to Whisk Pet Shampoo

1. Add the shampoo and water to a bowl, about 1 part product to 3 parts water.
2. Whisk briskly until the mixture turns into a thick, stable foam like meringue.
3. Apply the foam with a brush or your hands, working it down to the skin.
4. Leave it on for about 5 minutes, then rinse thoroughly.
5. Repeat the same process with conditioner.

Benefits of Whisking (Frothing)

• Better cleaning: whisking breaks the soap into smaller particles, increasing the surface area that grabs dirt.
• Less waste: foam stays on the pet instead of running down the drain.
• Even coverage: foam is easy to spread over the whole coat and into dense areas.
• Lower cost per bath: you need much less product.
• Gentler on the skin: no need for harsh scrubbing.

Dr. Cliff Faver explains this in more detail in the benefits of frothing and our frothing video. You can find mixing bowls and other bathing tools in our shop.

Frequently Asked Questions

Why do groomers whisk dog shampoo?

Whisking turns diluted shampoo into a foam that spreads evenly, cleans more efficiently and stays on the pet instead of running down the drain.

What is frothing in dog grooming?

Frothing is whisking diluted shampoo or conditioner in a bowl until it forms a thick foam, then applying the foam to the coat and leaving it on for about 5 minutes.

Does whisking shampoo save product?

Yes. Foam covers more of the coat with less product and less waste.