The Benefits of Frothing By Cliff Faver DVM

What is frothing and why does it matter? Watch the video below to learn about the benefits!

Frothing and the Cost of Every Bath

In this video, Dr. Cliff Faver, DVM explains how frothing changes both your bathing results and your product costs. The idea is simple: instead of pouring diluted shampoo over the pet, where much of it runs straight down the drain, you whisk it into a foam that stays on the coat and keeps working.

Common Bathing Mistakes Frothing Fixes

• Pouring undiluted product onto the coat, which is hard to spread and rinse
• Using far more product than needed. Most dogs need teaspoons or tablespoons, not cups
• Scrubbing harder instead of waiting, which irritates skin and tightens mats
• Washing twice because the first wash did not reach the skin evenly
• Rinsing too soon, before the product has had about 5 minutes to work

What Groomers Notice After Switching

• Cleaner coats from a single wash
• Lower product use and cost per bath
• Faster, easier rinsing
• Healthier-feeling skin and coat, and less irritation on the groomer’s own hands

For the step-by-step technique, see Why Whisk? and our shorter Frothing: The Why video. For dosing, read Quantity Control: You Don’t Need That Much.

Frequently Asked Questions

Does frothing reduce how much shampoo I use?

Yes. Foam covers the coat with far less product and keeps it on the pet instead of running down the drain, which lowers the cost of each bath.

Do I still need to leave shampoo on after frothing?

Yes. Leave the foam on for about 5 minutes before rinsing so the product has time to work.