If you are purchasing shampoo without conditioner, we strongly urge you to think again and add conditioner to your cart and here is why:

At Iv San Bernard, we cannot stress the  importance of using conditioner enough. Although our shampoo is extremely gentle and high in quality, with the lack of conditioning, you will miss the true glory of our products. The shampoo and conditioner work hand in hand to provide a successful and thorough bathing experience.

Hair has “plaques” which are like petals on a flower. When the hair is hydrated and covered with sebum, the plaques lay flat and smooth. If the sebum is removed by harsh shampoos or not replaced by a conditioner after shampooing, these plaques open up like a Christmas tree. When that happens, the hair tends to matt, dulls in color, dehydrates, and no longer protects skin properly.

This is one of the reasons why conditioners should always be used after shampooing. You wouldn’t just shampoo and not condition you own hair, would you? Applying a good hydrating conditioner and using correct grooming techniques will help maintain a healthy beautiful hair shaft.

Watch: Dr. Faver discusses ISB products and the importance of conditioner.

                                                               

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