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Getting Started….

 

 Getting Started with Iv San Bernard
A Message from Dr. Faver

“You are about to embark on a product line that is nothing like anything else you have ever seen. These products were designed by some of the top cosmetologists in the world using the highest quality ingredients available and based on the actual science of skin. This product line is not made in China or farmed out to the lowest bidder. Products are made with quality ingredients in order to get the best results.

As a veterinarian, I feel this is the missing link in treating skin conditions. We understand and teach that skin is a barrier to keep environmental toxins out, but we forget this barrier works both ways. As a profession, we continue to try to treat from the inside out. The secret to healthy skin is we also need to be treating from the outside in.

It is well known when dealing with any living organism, there are a lot of complex interactions between cells and chemical compounds to keep the organism alive. This sounds very ominous, so that is why we get down to the basics so even the novice can have great results. As you learn and add to your skill set, your results just get better. So as I always state, I can give a recipe just like cooking a meal, but that recipe doesn’t make you a chef. In order to become a chef, you need to understand the “why” or the science of what you do. That is the reason we created the Iv San Bernard Certified Pet Aesthetician (CPAe) program – to teach you the “why” in what you do. With this knowledge you will be able to create your own recipes/treatments that are customized for the pet (from rodent to horse to beyond).”


So, How Do You Get Started?

First, I will always recommend Module 1 of the CPAe program. Knowledge is power and the more you gain, the better results you will have. I recommend the whole certification, but Module 1 should be required of all bathers, receptionists, and groomers. This will show your clientele your salon’s desire to be the best, as well as WOWing them with the increased levels of knowledge and professionalism.

Next, I recommend you get product and start learning how it works. Three basic product lines I recommend are regular maintenance lines, allergy (or dry, itchy, sensitive skin products) and therapy lines.

Maintenance Bathing Lines: These are for the routine baths whether you are doing basic spa bathing to luxury bathing: Traditional (Lemon, Banana, Green Apple, Talc, Green Tomato), Mineral Red, Black Passion, and Caviar.

Allergy or Sensitive Skin Lines: This is for the pet that doesn’t have sores, lumps or bumps but has irritated or itchy skin. This includes: Mineral Red shampoo and conditioner, and Mineral H shampoo with pH Balance conditioner.Therapeutic Line: This line is for skin that is more severely involved with sores, lumps, bumps, hair loss, skin changes, etc called the ‘All-in-One Standard Therapy Pack‘. This is where amazing things occur and where we miss the mark in veterinary medicine. This is also the area where there is the most variability in products and treatments.

So for the sake of ease, I am only going to discuss the basic products. They include:

DETOX:
Dry Crusts:  Purifying Mask
Wet Wounds: Atami Red Clay Mask*
Use in PHASE 1 until there are no more crusts or sores.
CLEANSE:
        PHASE 1: Treat skin first (infection)Anti-Bacterial: Mineral H Crème Shampoo
Anti-Fungal, Anti-Parasite: Zolfo Cream Shampoo
Since most infections are both bacteria and fungus, these two shampoos are usually combined.
        PHASE 2: Growing HairMineral H Shampoo
Use once the infection is gone.
HYDRATE/CONDITION:pH Balance Conditioner
Used as the conditioner in both PHASE 1 (treat the skin) and PHASE 2 (regrow the hair).

Grooming PurposeSuggested Product
Finishing / Brush Out SprayAtami H270 (top selling product)
Fighting Infection (spot treatment, daily use)Triple Oil (made with equal parts Ozonized Olive Oil, Ginkgo Oil, and Mineral Plus Oligo Elements)
Hair RegrowthMineral Mist (made with Mineral Plus Oligo Elements, Mineral Plus Anti-itch lotion, Mineral H Vitamin H Lotion, Mineral H Reinforce Lotion)
Spray for Hair and Skin HealthCaviar Nutritive, Caviar 10 in 1, Mineral Red SK Serum
Polishing OilsArgan Oil, SIL Plus, Caviar Luminance
EarsEar Cleaner, Triple Oil
Eyes/Eye StainsEye cleaner / Diamond Bar followed with SIL Plus
Anti-ItchMineral Red SL Serum, Mineral Plus Anti-Itch Lotion

As you can see, there are a lot of options. You name a problem and we have solutions. Please don’t be overwhelmed though. We are here to educate, guide, and help you in any way we can. Our goal is to make you successful so eventually we will be successful in changing the health and wellbeing of our pets. This includes preventing problems altogether by feeding and hydrating the skin and hair with great products so our furry friends never have poor health of the skin or the pain of a severe skin issue in the first place. Then, don’t fall into the trap of fixing a skin problem and going back to the product that caused it in the beginning. Get these pets on a great maintenance product, to so their good health will continue.

Come join us in the wonderful journey of doing what we all got into our respective professions for, helping animals! Let us help you achieve your goals!

Dr. Cliff Faver